The average human heart beats approximately 115,000 times a day to keep the blood flowing and, with more recent revelations regarding health and wellbeing like the microbiome taking the central stage, it’s all too easy to forget the potential nutritional products and ingredients can have for contributing to cardiovascular function. In this issue of our wellness redefined blog series, we’ll be exploring one of our newest finished products in the Haskapa Heart Capsule (P14819) by outlining how its parts make up a heart-healthy whole.
The heart wants what it wants
According to the British Heart Foundation (BHF), an estimated 7.6 million people live with heart and circulatory diseases in the UK. What’s more is that these heart and circulatory diseases are a cause for more than a quarter of all deaths in the UK, with approximately 43,000 people under the age of 75 dying as a direct consequence each year. Though we’ve seen an increased interest in vegan and heart-healthy diets in recent years, the BHF predicts that the number of UK citizens suffering from these diseases will only increase in the near future.
Though the preventative power of dietary precautions and regular exercise is worth its weight in gold when it comes to heart health, supplementation remains, as ever, a key element of the growing consumer focus on personalised solutions for supporting their health and wellbeing. Even with the prominence of functional food and beverage offerings, 41% of global consumers still prefer dose forms for the intake of supplements, according to a recent Innova Market Insights survey. Being able to meet this substantial market preference will undoubtedly prove key to this developing trend.
Solutions redefined: Haskapa Heart Capsule
A recent addition to the Cambridge Commodities catalogue that utilises the anthocyanin-rich berry powder from our partners at Haskapa, the Haskapa Heart Capsule is a convenient 00 capsule infused with a combination of popular ingredients and powerful vitamins which include:
- Thiamine
- Chromium
- Vitamin D
Carefully formulated for accruing those coveted EFSA claims, the Haskapa Heart Capsule distinguishes itself through its ingredients.
Thiamine is known to play an essential role in the energy metabolism of the body’s cells, including those within the cardiac system. Thiamine deficiency has a direct cause and effect relationship with heart failure, meaning that it has an established claim for contributing to the maintenance of normal cardiac function.
As with Thiamine, Chromium depletion in humans can have adverse effects on body function, namely resulting in impaired glucose tolerance and utilisation. The Chromium Picolinate in the Haskapa Heart Capsule further secures an EFSA approved claim for contributing to the maintenance of normal blood glucose levels due to its facilitation of insulin action.
Vitamin D – or, in this case, Vitamin D3 – is of particular importance in the winter due to average levels being at their lowest point due to a relative lack of sunlight. Supplementation of Vitamin D in high-latitude countries such as the UK is advised by PHE and NICE due to its ability to contribute to immune, bone, and muscle health. As a rare vegan source of Vitamin D3 derived from our Vita-algae D® branded product, the Vitamin D3 in the Haskapa Heart Capsule reinforces the formulation with a host of EFSA claims.
For those unfamiliar with our Haskapa Berry Powder (P12654) and its abundance of anthocyanins, the zesty partner ingredient is made from the exotic Haskap Berry, which is itself made up of a particular type of anthocyanin known as Cyanidin-3-Glucoside (C3G). Freeze-dried to retain key phytonutrients, including high levels of Vitamin C, Haskapa Berry Powder’s powerful purple pigment is just one of its many strong suits. To read more about the Haskapa Berry Powder, take a look at our spotlight article for the product from last year (link).
If you’d like to inquire about the Haskapa Heart Capsule, contact our team today for more information. And if you’re in the market for more of our health and wellbeing catalogue, lookout for the next issue of wellness redefined.
Contact our team today